Tune the four dials to your trade.
Every dial has a sensible default. Drag the sliders, type over the numbers, and the monthly figure on the right updates as you go.
Forwarded calls you did not pick up — rings that timed out to voicemail.
Average ticket your trucks close. HVAC tune-ups run $200; garage-door springs run $450; full system installs can run $12k+.
Of the leads you do call back, what share eventually book? Most shops sit between 20% and 50%.
What fraction of voicemail leads a 30-second text-back recovers. Recaline’s measured range across two-truck clients: 55%–80%.
- Estimated annual lost revenue$141,851/ year
- What Recaline typically recovers$8,275/ month, recovered
- 4.33 weeks per month — used to convert your weekly missed-call count into a monthly figure
- $650 average ticket, 35% close on voicemail callbacks
- 70% of missed calls answered by a 30-second text-back eventually book (Recaline measured range across SoCal two-truck clients)
Estimates use sector-median assumptions for a Southern California home-service shop. Your office may run higher or lower — the point is the order of magnitude, not the last dollar.
A short, conservative formula — explained in plain English.
The same loop your dispatcher would walk through, written down so you can audit every step.
The formula, line by line
- 01 · Missed calls per monthYour weekly missed-call count × 4.33 weeks. We use 4.33 instead of 4 because most months are a little longer than four weeks.
- 02 · Close rate on callbacksOf the leads you eventually call back, what share book a ticket. Most two-truck shops sit between 20% and 50%; we default to 35%.
- 03 · Lost revenue per monthMissed calls per month × average job value × close rate. The revenue your office is leaving on the table right now.
- 04 · What gets recovered30-second text-back recovers 55%–80% of voicemail leads across Recaline’s SoCal clients. That fraction is the recoverable number.
Conservative by design.
No growth multipliers, no compounding, no upsell on a bad month. The formula is the formula.
If your office is busier than a typical two-truck shop, the figure moves up. If your jobs run smaller, it moves down. Either way, the order of magnitude is the honest starting point for the conversation.
Your last 30 days of missed calls. Your scheduling system. A real estimate.
Bring your trade and your rough annual revenue. We will look at your last month of missed calls, your live dispatch board, and your calendar rules. You leave with a realistic number from your office — not an industry average.
Southern California only · HVAC, garage-door, plumbing, electrical.